China Shanghai Seabird Home Co., Ltd. Company News

In the ever-changing field of medical technology, Hongmeng has always adhered to the customer-centric development concept and is committed to providing customers with customized solutions. In order to further showcase the company's new image and enhance its brand influence and competitiveness, Hongmeng will officially use a new LOGO from August 1, 2024, marking that the company has entered a new stage of development. Compared with the old LOGO, the new LOGO uses the previous design concept in graphics, optimizes the graphic line ratio, strengthens the visual impression, and designs new Chinese and English graphics, which are visually simpler, easier to identify and remember. This not only reflects the importance that Hongmeng attaches to its brand image, but also implies the company's future development direction and beautiful vision. Through this change, Hongmeng has demonstrated its determination and belief in the continuous pursuit of excellence and innovation. With the launch of the new LOGO, Hongmeng will gradually replace major websites, WeChat public accounts, product promotions, etc., mainly the official website, with the new LOGO. During this period, the new and old logos have the same effect, and the company will ensure the normal operation of various service work. The design of Hongmeng's new brand visual identification system (VI) covers many important aspects, including Hongmeng graphic mark, Hongmeng Chinese and English font design, Hongmeng color system, Hongmeng visual application system, product showroom and corporate promotional video. These designs fully take into account the consistency and adaptability in different scenarios and media to ensure that the brand image is accurately and effectively disseminated. Looking forward to the future, Hongmeng will continue to uphold the corporate mission of "contributing to the health of mankind while pursuing the material and spiritual happiness of all employees", continuously improve technological innovation and product quality, and provide customers with better and more efficient services. Picture To further ensure the smooth implementation of the new brand system, Hongmeng held a brand system training on the afternoon of July 29, 2024. The training was personally explained by Mr. Yu Fangfei, the brand director of Zhongguangshen Design Institute. Hongmeng Chairman Wu Hongqing personally led more than 80 people from sales, administration and other departments to participate in the training, which fully demonstrated the company's high attention to brand building. In order to enable participants to better understand and grasp the core value of the "No. 1 Mark" system, Mr. Yu Fangfei combined a large number of actual cases for analysis. He took well-known brands as examples and explained in detail how these brands successfully created a unique brand image and gained significant competitive advantages in the market through the clever "No. 1 Mark". At the same time, he also shared some failed cases so that everyone can learn lessons from them and avoid similar mistakes in brand planning and design. During the training, Mr. Yu Fangfei particularly emphasized the importance of innovation and personalization. He believes that in the design of the brand's "No. 1 Mark" system, we should not blindly imitate or copy, but should fully explore the characteristics and advantages of Hongmeng Rubber and Plastic, combine market demand and consumer psychology, and create an innovative and personalized brand mark. Only in this way can we truly attract consumers' attention and improve the brand's popularity and reputation. After the training, Chairman Wu Hongqing gave a summary speech. He emphasized that brand building is one of the important strategies for the development of Hongmeng Company. He hoped that everyone could apply the knowledge and methods learned in this training to actual work and continuously improve the brand image and market competitiveness of Hongmeng Rubber and Plastic. Through this training, employees have a deeper understanding and knowledge of the "No. 1 Mark" system. I believe that in the future work, we will contribute to the company's brand building with more professional and innovative thinking, and promote Hongmeng Rubber and Plastic to achieve better results in market competition.